Tags
CarsBrandingPositioning
Date
April 11, 2021
Ep #
17
Guest
Yasser Mushtaq
Listen Now:
- Apple Podcasts
- Spotify
- YouTube
Episode Summary
Singer Vehicle Design is a company that does resto-mods on 1989-1994 Porsche 911 Coupes or Targas. These resto-mods cost upwards of $400,000 each. Yasser Mushtaq, a big fan of Singer, joins the show to discuss how this company effectively positions themselves as the go to resto-mod company for this very niche market.
Key Branding Lessons
- Find your niche
- Charge a premium
Full Episode Transcript
‣