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Episode Summary
Today we’re talking to Seth Erickson. Seth is the Chief Mischief Maker for Storify Agency. Storify helps you understand the neuroscience and psychology of storytelling which has led to massive success for small and large companies. Seth also has a bestselling book ‘How to Hack Humans’ which has received 2 awards and shows businesses the secret method used to get the most ADHD customers to pay attention. He’s on a mission to reduce the massive startup failure rate and create a positive change in the world by empowering companies to communicate more effectively.
In this episode we dive deep into why its so important to understand storytelling as a business, how to create content your customers will want to binge, how to use emotion in your storytelling, and much more.
If you feel like your business isn’t telling stories effectively, this episode is a must listen.
Key Lessons
- Understand your brand archetype, don’t just use humor because you’ve seen another brand use humor
- Get people to binge your content by using open loops - give people a cliffhanger at the end of each piece of content so they always want more
Links Mentioned in the Show
- Storify Agency: https://www.storifyagency.com/
- How to Hack Humans: https://amzn.to/3U6jTpY