Bringing the Sacred Back into Sacrifice

Today we’re talking to Ali Ahmed and Muhammad Tariq. Ali and Muhammad recently started a farm and meat processing services company called pure natural halal. For years they’ve visited local farms to perform the Udhiya (ritual islamic animal sacrifice), and they found themselves dissatisfied and disheartened at the lack of quality services being provided. Because of that, they decided they were going to do something about it.

Their mission is to bring the prophetic standard of excellence back into Udhiya process and back into farming in general. Last year they started off by sacrificing 40 udhiya animal Eid. This year they’re slated to do anywhere from 150-200 animals.

In this episode we dive deep into how they got started, what it is they’re actually doing, how they’re approaching running their business and marketing, and much more.