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Branding Deep Dive
Brick and Mortar Branding
Brick and Mortar Branding

Brick and Mortar Branding

Tags
Brick and MortarBranding
Date
September 29, 2022
Ep #
41
Guest
Asad Patel

Listen Now:

  • Apple Podcasts
  • Spotify
  • YouTube

Episode Summary

Today we’re talking to Asad Patel. Asad has been involved in running brick and mortar businesses since he was a child. Amongst other things he’s run a clothing store, a cell phone store, and a food truck.

In this episode we dive deep into the various businesses that he’s been a part of and the branding lessons he’s learned along the way.

Key Lessons

  • Brands are shortcuts for decisions - When looking at members mark products, people don’t even look at the price and make comparisons because members mark is established as the generic, cheaper brand
  • Speaking in the language of your customer will help you build trust

Links Mentioned in the Show