Branding Lessons from the Figs Controversy
Branding Lessons from the Figs Controversy

Branding Lessons from the Figs Controversy

Tags
Advertising StrategyBrand Fails
Date
October 18, 2020
Ep #
3
Guest

Abdul Mannan

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Episode Summary

Scrubs company, Figs, recently released and immediately pulled an ad that was offensive to DOs and females in medicine. In this special impromptu episode, we take a look at some of the branding lessons from this whole debacle.

Key Branding Lessons

  • first lesson
  • second lesson

Full Episode Transcript

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