Branding Lessons from the Figs Controversy
Branding Lessons from the Figs Controversy

Branding Lessons from the Figs Controversy

Tags
Advertising StrategyBrand Fails
Date
October 18, 2020
Ep #
3
Guest
Abdul Mannan

Listen Now:

  • Apple Podcasts
  • Spotify
  • YouTube

Episode Summary

Scrubs company, Figs, recently released and immediately pulled an ad that was offensive to DOs and females in medicine. In this special impromptu episode, we take a look at some of the branding lessons from this whole debacle.

Key Branding Lessons

  • first lesson
  • second lesson

Full Episode Transcript

‣
Toggle to reveal

Links Mentioned in the Show