Branding Automotive Repair Part 1

Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for the best of Canton Awards for Auto Repair shops.

In this episode, Zar shares tons of wisdom about leadership, operating a business, customer service, knowing your audience, and much much more. He’s been running auto repair shops for over a decade and is extremely generous with what he’s learned. This episode is a must listen for anyone that wants to improve their customer service or just grow their brand in general.