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Episode Summary
ALM is the first muslim interest fraternity in America, and our guests on this episode are Shaheer Ali, Hammad Fazlani, and Bilal Ayub who have all been a part of the ALM leadership team at different points in the journey.
The story of ALM is unique because most organizations spend a long time trying to get visibility and brand recognition and by the time they get there they have already experienced the ups and downs of the journey. ALM quite literally stumbled on to the scene with major media coverage from the beginning and had to learn and adapt very quickly.
In this interview the ALM leadership team is extremely transparent about the pros and cons and the thought process behind the decisions they’ve made. This episode is value packed for anyone interested in building an organization from the ground up.
Key Branding Lessons
- People join people, not organizations
- Listen to your customers/audience and see why they are joining you. There often is a disconnect between what the founders/marketing team thinks and the reality of why people are coming.