Tags
BakeryBrick and Mortar
Date
December 15, 2021
Ep #
27
Guest
Amanie Mheisen
Listen Now:
- Apple Podcasts
- Spotify
- YouTube
Episode Summary
Amanie Mheisen is the creative behind Not Your Basic Batch in Canton, Michigan. If you are looking for awesome pastries, Amanie has everything you're looking for. She has mouth watering custom pastries you can’t get in your local supermarket.
In this episode, we dive deep into how Not Your Basic Batch was started, using social media to grow your business, the impact of collaborations, and much more. If you have a product or business that is in the direct to consumer space, this episode is a must listen.
Key Branding Lessons
- Free samples - people want to try before they buy
- Understand and Use Quality Cues - think about what signals quality in your space
Links Mentioned in the Show
- Not Your Basic Batch Instagram: https://www.instagram.com/notyour_basicbatch/