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Episode Summary
Today we’re talking to Scott Turman. He is the founder and CEO of BrightRay Publishing, an American company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.
Scott has co-written two books. The first, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert.
Scott is a technologist, entrepreneur, and author. Prior to founding BrightRay Publishing, he wrote code and cryptographic systems for organizations like NASA, the US Department of Defense, Disney, and other Fortune 500s
In this episode we dive deep into how writing a book can give your personal brand a huge lift, what to write about, how to leverage your book to get the opportunities you want, and much more.
If people always tell you that you should write a book, this episode is a must listen.
Key Lessons
- If you’re an expert or have some specialized knowledge, writing a book is a great way to build authority in your market and to build your personal brand
- The book is simply the start, the rest is how you leverage it. Scott gave examples of getting creative with using direct mail to get his book and pitch into the hands of reporters and people he wanted to work with
Links Mentioned in the Show
- Scott Turman’s Website: https://scottturman.com/
- Brightray Publishing Website: https://brightray.com/