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Episode Summary
Today we’re talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.
On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry including Sunny Bonnell, Douglass Davis, Michael Janda, and Marty Neumeier.
In this episode we dive deep into how to evolve from freelancer to brand strategist, what brand strategy even means, why its important for businesses to invest in brand strategy, and much more.
Whether you’re already a brand strategist or you don’t know what brand strategy even means, this episode is a must listen.
Key Lessons
- When it comes to positioning yourself as a brand strategist on social media, you can’t be talking about pixels and websites, you have to understand the craft, change the conversations you have with clients, and get into the nitty gritty of brand strategy on your social media
- The most fundamental brand strategy questions are: 1. Who are we for and 2. Why should they chose us over our competitors. When you’re building a brand, take the time get clear on your brand’s answers to these questions so you can communicate your message properly to your prospects.
Links Mentioned in the Show
- Brand Master Academy Website: https://brandmasteracademy.com/
- Brand Master Academy YouTube Page: https://www.youtube.com/@BrandMasterAcademy