TLDR:
- Learn to differentiate between failures you should be learning from, and those trying to score sympathy points from the masses to feel good about themselves.
- Learn to not be too promiscuous with your attention. Give it respect.
- To not fall prey to failure bias is to become deliberate with the content you expose yourself to and how you interpret it.
- Rather than sensationalist content easily seeking you out, seek out content that will best increase your probability to help move your needle on your road to 10.
- This way, you’ll determine what’s trending for you.
The act of deliberation with the content you expose yourself to and how you interpret it
The average person will be exposed to content stemming from all over the place.
Many of these average people will happen to be trying to break into the entrepreneurship domain, and it’s not uncommon to come across tragic, sob stories of how a certain business idea burned down to the ground, or hearing the perspective of the CEO while sad music is playing in the background.
That person will assimilate the information as learnings to take away from what they should not be doing to find success as an entrepreneur.
But that’s completely wrong.
For starters, one should learn to differentiate between failures you indeed can learn from, and those trying to get sympathy from the masses to feel good about themselves.
It all goes back to what David Perell talks about in being too promiscuous with your attention: we’re all guilty of it, particularly the Average Joe.
Rather than falling prey to failure bias, develop an averseness towards it by becoming deliberate with the content you expose yourself to and how you interpret it.
In layman’s terms, rather than such sensationalist content seeking you out with ease, you should seek out content that you know will best increase your probability to help move your needle and your road to 10.
By doing so, you’ll be able to discover content that isn’t necessarily solely success stories, but the failures you can learn from that weren’t pushed to you by the algorithm because that’s what currently trending and had a lack of visibility because there wasn’t any mass distribution driven by sensationalist intent.
Once you decide what’s trending for you, you’re one step closer to becoming averse to failure bias through deliberation.