Tags
Advertising StrategyBrand FailsCompany Case Study
Date
April 2, 2021
Ep #
14
Guest
Maseer Rabbaig
Listen Now:
- Apple Podcasts
- Spotify
- YouTube
Episode Summary
Maseer Rabbaig joins the show to discuss Volkswagen's April fools joke this year. The company claimed that it was changing its name to Voltswagen to signify that it was going towards an electric future. However, this announcement was leaked a few days early and VW played along with it until finally saying it was a joke later on.
Key Branding Lessons
- Be conscious of your brand's personality when posting content
Full Episode Transcript
‣