The Stellantis Merger and Youth Work
The Stellantis Merger and Youth Work

The Stellantis Merger and Youth Work

Tags
CarsMarketingRebrand
Date
February 1, 2021
Ep #
11
Guest

Ammar Alqouqa

Listen Now:

  • Apple Podcasts
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Episode Summary

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Key Branding Lessons

Key takeaways from the Stellantis merger:

  • The name change makes the internal hierarchy clear
  • There is power in a name

Key takeaways from Ammar's time as a youth director:

  • Understand the audience
  • Use surveys to get feedback from your target audience

Full Episode Transcript

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