Tags
ElectronicsAdvertising StrategyStorytelling
Date
April 10, 2021
Ep #
16
Guest
Mohammad Nadeem
Listen Now:
- Apple Podcasts
- Spotify
- YouTube
Episode Summary
Intel recently released an ad campaign where the mac from the original I'm a PC and I'm a mac ads is now considering PCs. Mohammad Nadeem joins the show to discuss why Intel is going after Apple and what lessons we can learn from a branding/marketing standpoint from this campaign.
Key Branding Lessons
- Know your target audience
- If you're playing on a character from the past, make sure you keep their personality consistent
Full Episode Transcript
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