“Must have excellent written and verbal communication skills.”
This is probably the most common phrase across all job listings.
The barrier to entry to filming a feature film used to be having millions of dollars of equipment, sets, and the budget to hire tons of staff. Nowadays everyone has the ability to shoot a feature film with the phone that’s in their pocket.
The barrier of entry to writing a book used to be having a publisher sign a deal with you. With self publishing, you can now write and distribute a book on your own.
When the barrier to entry in a field is taken away, the differentiator becomes the quality of the idea. As technology advances and the tools we use allow us to create with less and less manual input, what becomes increasingly important is the quality of the ideas you communicate with what you create.
Take the time to think about your ideas and learn how to communicate them effectively. This makes all the difference.