TLDR:
- Who wouldn’t want to pay half the price for quality that’s more or less the same? Ask this question to yourself as if you’re in the consumer’s shoes.
The art of undercutting your competition
So you have a hustle you’re doing on the side but are unsure of how to begin consistently making money from it.
It’s simple: especially if your hustle happens to be in a saturated domain, undercut your competition.
The benefits are best reaped at a local level, where for instance if it’s a physical service such as a car wash and you build the reputation for not just being the cheapest in town but also doing so at a quality that isn’t much different from the most expensive in town.
And suddenly, word of mouth becomes what a dog is to a man: your best friend.
Be it on social media or door-to-door, everyone would want to spread the word, for who wouldn’t want to save some money and not compromise much on the quality of the service they’re paying for?
And if you can reach a level where it’s scalable, you can start an LLC and hire people to work for you either hourly or for each service completed, generating passive income while they do all the dirty work for you.
So what are you waiting for? Undercut with finesse, and watch how your wings begin to spread.