A quality cue is a product characteristic that serves as a shortcut to signal value to consumers. The packaging of the iPhone, the red carpet at an event, the feel of the product finish. These are all things that signal to the customer that this is a high quality product.
In order to increase perceived value for your brand, this is one of the levers you can pull. If you are a B2B consultant, this can come in the form of the visual design quality of your presentations, your professional demeanor when you talk to the client, and much more. The quality cue you choose to use is dependent on what industry you’re in and what that space views as a quality cue.