When you have a content production schedule, but creating content is not your main job, it can be quite tempting to “mail it in.” After a long day of work, I’ve found myself doing this in my dailies all too often. Since I save it for the last action of the day, I’ve already used up a lot of my mental energy and I’m often just checking off the box that says to write a daily. The problem with this approach is that while yes, you are checking off the box, you may not be getting better at the craft of writing or creating whatever content you are creating. That’s for the lovers of craft. If your goal is to master a craft and you’re not making small progress daily, then what’s the point of checking the box? The second thing is from a brand perspective. When an audience consistently shows up to consume your content, its because they are expecting a certain level of quality, a certain style, a certain voice. They are expecting you to be consistent with the product you’re producing. Only when you are consistent will you get referrals. People have to know that every week you’re going to bring incredible content so that they will be comfortable giving their stamp of approval to you. If you start mailing it in, your audience will notice. With the abundance of content out there, there is no reason for anyone to show up and listen to you if you haven’t even put in the effort to show up 100% yourself
