When thinking about separating your brand from the competition, a good question to ask yourself is: What can we do well that is hard that will separate us from the competition?
Professor Scott Galloway’s Marketing research startup, L2 Inc decided to invest creating high quality YouTube videos consistently every week in a time where the competition wasn’t doing that.
Despite what you choose to do to separate yourself, often the hardest part is being consistent with it.
When working on SEO, it can take a few months up to a year of consistent adding to your blog for your site to really start ranking for certain keywords - and there’s good reason for that. Everyone can write an article or two. But writing a few articles every week for a year, that’s hard.
Remember, if its hard for you to do then chances are its hard for everyone. A high barrier to entry is the foundation of a good moat.