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All you need to know about SEO for exponential business growth
All you need to know about SEO for exponential business growth

All you need to know about SEO for exponential business growth

TLDR:

  • Cater to high-volume keywords that your target demographic is searching the most based on data. It may be better to start with those that are also low competition
  • Optimize all web pages of your website to improve search engine ranking, starting by producing high quality content
  • Do everything you can to build the presence of your business when you’re not working on it. Wear your business like how you wear your clothes: 24/7.
  • Ensure that users can navigate through your website as easily as possible
  • Before thinking of exponential business growth, you must have a good hold over your local audience.

Learning to optimize your content for exponential business growth

At some point, you must’ve heard the term “SEO” in the business space. Whether you’re familiar with it now or still have no idea what it even stands for, here’s all you need to know about it and how it ties to exponential business growth.

1. What is SEO?

SEO stands for “Search Engine Optimization”, referring to the practice of optimizing your website, content, and online presence to rank higher on search results. The primary intent of SEO is to bring organic traffic to your website.

2. Keyword Research

Keywords make up the nucleus of SEO. It is the words and phrases that people search for when looking for information. When it comes to exponential business growth, you must:

  • Identify relevant keywords related to your business that prospective customers are likely using at a decent volume in their search queries
  • Evaluate the competition for keywords to determine which ones are viable targets for your demographic
  • Explore long-tail keywords (more specific queries that are less competitive) to help better reach the niche of your business and audience

So if you’re running something in the fitness space, “weight loss tips” and “healthy meal plans” are the type of phrases you can expect many people to be looking up every hour that are probably also relevant to you.

3. On-Page SEO

This focuses on optimizing individual web pages to improve search engine rankings. Key components include:

  • Creating high-quality, relevant content that addresses the needs of your target audience at a deeper emotional level
  • Strategically placing chosen keywords in the relevant content, headers, and meta tags
  • Optimize page loading speed to smoothen the customer experience
  • A website that is easy to navigate on all devices

If you’re running a small-scale e-commerce business, making your product descriptions as concise as possible to ensure customer satisfaction may be a good start for exponential growth.

4. Off-Page SEO

These are strategies that focus on impacting your online presence outside your website. This includes:

  • Acquiring high-quality backlinks to establish authority in the domain you occupy
  • Building your social media presence by engaging with your audience and customers
  • Writing guest posts for relevant websites in your niche that have a higher reign of authority than you

5. Technical SEO

This deals with the backend of your website, ensuring it’s optimized for search engines. Factors considered include:

  • Improving page loading time for website speed
  • Ensuring your website is optimized for mobile devices
  • A site structure that is clear and easy to follow
  • Making sure search engine bots can easily crawl and index your site pages

6. Local SEO

For exponential business growth, this would probably be considered the bread and butter when it comes to SEO. You have to know how to capture your local audience before broadening your reach. To do so:

  • Optimize for Google My Business listing to help your business appear in local searches and Google Maps if applicable
  • Ensuring all business information (name, address, phone number) are consistent across online directories and listings
  • Generating high volumes of content that’s locally relevant and showcases how you can help the relevant target audience

A prime example would be a local restaurant. As a business, you’d want to make sure that your Google Maps listing is accurate and optimized to appear for common search queries such as “best Italian restaurants in [city name]” with ease.

At first, SEO can be more than a handful, but the key is to remember that the jist of it is to cater to what your target audience and demographic is most searching for based on data and how you can do everything in your power to ensure its easy for them to stumble across your business in their search.