How to become the Khan Academy of your niche and get paid for it
TLDR:
- Identify your niches and audience to have a clear understanding of who it is you want to target
- Produce high quality content across digital platforms that resoante with the audience you want to target
- Take monetization routes such as selling your own products or services that best maximize what you teach
- Diversify your income stream in as many ways as possible to stay relevant
- Build your own personal brand so you’re recognized even when you’re not working
You’ve probably heard something along the lines of “if you’re good at it, get paid” at least once in your life.
If you’ve garnered enough authority in the domain you teach and want to double down on it but don’t know how to, here are 5 methods you can begin to utilize.
1. Identify Your Niches and Audience
One of the most important steps to begin doubling down is to have a clear understanding of what your niche and target audience is. You can do this by asking yourself questions such as:
- “What specific areas or aspects of what I teach sets myself a part from others?”
- “What is my ideal audience and customer?”
- “What makes me more passionate compared to my competitors?”
- “What problems or needs have I best been able to address thus far?”
A deep understanding of your niche and audience will help you tailor your offerings and marketing strategies.
2. Produce High Quality Content
In the digital world, content is king irrespective of genre and in this case, what you teach, so it is more than ideal to consistently delivery high-quality content that resonates with the niche and audience you end up establishing.
You can begin to do this by creating a consistent schedule you’re able to commit to and maintain in a manner that keeps your audience consistently engaged, producing value-driven content that educates, entertains, and solves problems for your audience and integrating feedback you receive from your audience.
3. Monetization Strategies
There are many different routes you can take when it comes to monetization.
Common starting points that come to mind include selling products or services if applicable to what you teach (whether physical or digital products), paid courses and workshops where you share personal experiences or teach at a high level one-on-one, and subscription models where you offer exclusive content and perks for people who subscribe.
4. Diversifying Income Stream
In order to keep what you teach continuously relevant, expand as much as you can to maximize your earning potential.
You can do this by creating multiple products and services with physical and digital versions to appeal to all demographics, collaborating with people who may be bigger in your domain, and producing evergreen content that continue to generate you income with minimal effort.
5. Build Your Personal Brand
If you want to present yourself to a wider audience, market yourself through your personal brand.
If you don’t already have a personal brand, you can start to build one by defining your unique selling proposition (USP) that makes your expertise unique, establishing a strong online presence by being on as many platforms as possible, engaging with your audience, and build it to the point where you’re being recognized even when you’re not at the job.
AI can also be leveraged to help build your personal brand, and we have a free eBook you can download here to learn how you can use ChatGPT to boost your personal brand.
Depending on what you’re very good at teaching, the odds may be high that the market for it is quite saturated. But if you are indeed good at what you teach and are at the level where you can double down on it, it all boils down to separating yourself from the rest of the crowd.