Leveraging social media in the modern era for exponential business growth
TLDR:
- You can increase your brand’s visibility with content that aligns with the format of the social media platform
- Engage with your audience to build a strong sense of a close-knitted community and loyalty
- Launch targeted marketing campaigns that reach your relevant audience and target demographic
- Insights and Analytics that you can leverage to make data-driven decisions for better optimization of exponential business growth strategies
- Leverage integrated e-commerce options on Instagram and Facebook and dedicated e-commerce platforms like Shopify to directly sell products
As a business owner looking to grow, one of the most obvious ways in this day and age is to leverage the power of social media. This sentiment is something we often reiterate in our articles, including one entirely dedicated to using the internet to grow your local business you can read here.
But when it comes to exponential business growth, how exactly can social media help with that?
We’ll explain five of the many ways.
1. Brand Visibility
Millions of people are scrolling through platforms like Twitter, Instagram, and TikTok every second across the globe. By being able to interact there in a way that fits its “format” and captures the attention of your business's target demographic and niche, you can exponentially grow your business by:
- Establishing a wide presence in the relevant communities of those platforms with a recognizable name and brand
- Engaging content that deeply resonates with your business’ target demographic
- Create hashtags to increase the discoverability of your content, especially within the relevant communities
If you’re able to take such actions, you’re easily laying the foundation for exponential growth.
2. Engaging with your audience
Social media is meant to be a two-way street, especially if you’re a small business looking to grow. It is pertinent to engage with your audience, and you can do so by:
- Responding promptly to all comments, messages, and inquiries you receive
- Host live videos and webinars to interact with your audience in real-time if applicable
- Conduct polls and surveys to gather insights from your audience and fill the gaps based on recurring trend(s) in the data collected
This allows you to build a strong sense of a close-knit community and loyalty, which can compound to increased sales and referrals.
3. Targeted Marketing Campaigns
Social Media allows you to launch targeted marketing campaigns to reach your target demographic and audience. It provides flexibility such as:
- Allowing you to create custom audience segments based on factors such as age and interests
- Launch ads that share characteristics with your specific customer base
- Experiment with A/B Testing with factors like ad content and headlines to optimize your campaigns for the best possible results
Such flexibility allows you to tailor your marketing campaigns to best fit your business’ audience.
4. Insights and Analytics
All major social media platforms offer users a plethora of insights and analytics that can help fine-tune your strategies for exponential business growth. This includes:
- Engagement metrics such as comments, shares, and click-through rates help you gauge what content best echoes your target audience
- Analytics that can you assess the performance of your content and help you make data-driven decisions for future growth strategies
This will allow you to make informed decisions to maximize your business’s growth potential.
5. E-commerce
Another type of social media platform growing in popularity are e-commerce hubs such as Shopify and Gumroad which allow you to sell products directly to your customers.
However, Instagram and Facebook also have integrated e-commerce features you can leverage, like:
- Tagging products in your posts
- Creating ads with shopping links for your products
- Partnering up with people to post collaborative content that could reach a vast audience
Selling directly through social media can help significantly expand your business’ growth rate, as well as the revenue streams at the same time if done right.
6. Related Articles
The importance of niching your idea to the max
Social Media has far evolved from just being used as a means of communication and posting what’s going on in your life. It is now also used for means such as rags-to-riches stories, and high schoolers to make tens of thousands of dollars with some outside-the-box idea, and you as a business owner can become the next success story thanks to social media by correctly leveraging it.