TLDR:
- Diversify online sale channels as much as possible to reach a broader audience
- Many customers shop online on their phones. Ensure that the user experience is especially smooth for mobile users, otherwise you’ll lose sales
- The power of building your email list continues to be unprecedented. Collect emails and segment them based on tastes and preferences to provide personalized content
- Collaborate with relevant influencers in your niche to broaden your reach within the target audience
- Leverage analytics and data insights to take data-driven decisions
Scaling your business digitally for exponential growth
In recent years, e-commerce platforms like Shopify have seen a sharp rise in popularity. It gives businesses and individuals the opportunity to sell digital products online with utmost ease, complemented by various workflows to smoothen the customer experience as much as possible.
If you’re a business looking to grow exponentially, leveraging e-commerce platforms may be an excellent route to take, especially if you sell digital products or even specialize in them.
And we’ll go through 5 strategies you can leverage e-commerce for this purpose.
1. Diversified Online Sale Channels
One of the easiest ways to reach a broader audience using e-commerce is to expand your presence in as many platforms as possible. This includes:
- Online Marketplaces such as Amazon, eBay and Etsy
- Create your own website with e-commerce capabilities or set up on Shopify
- Social Media platforms such as Instagram and Facebook which have integrated e-commerce features
For example, if you're a small boutique clothing store, you can use both your website and social media to connect with customers and sell through established marketplaces to increase your visibility.
2. Optimize for Mobile Shopping
Many consumers use their phones when it comes to online shopping, and look to make purchases as quickly as possible. It is vital for your business’s e-commerce aspect to especially take this into account, with factors such as:
- A seamless user experience from the moment they begin shopping to the moment they checkout
- Integrate all major mobile payment options such as Apple Pay and Google Pay
- Mobile-specific marketing strategies like promoting on all major social media platforms
Enhancing the convenience of the shopping experience as much as possible will convert to more sales, for easier navigation from start to finish would make customers more inclined to purchase more.
3. Email Marketing
The power of email marketing and building that email list remains a very powerful tool for e-commerce growth. To do so:
- Collect customer email lists and segment them based on tastes and preferences
- Send personalized product recommendations, exclusive offers, and targeted content to segmented emails for maximizing engagement
The more you can segment emails and send them content tailor-fit for them, the higher open rate percentage you can expect, as well as referrals from their end.
4. Social Proof
Social proofing can significantly impact the success of your e-commerce.
One of the best ways to establish social proofing is to collaborate with an influencer in your niche so you can reach other people a part of your target audience that may not be familiar with you, and establish credibility at the same time.
Such collaborations would also help in convincing prospective buyers of your products’ efficacy.
5. Analytics and Data Insights
Being able to take data-driven decisions is a very optimal method of exponential business growth. This includes:
- Monitoring your sales trends, best-selling products, and customer behavior to adjust product offerings and price strategies
- Assessing the effectiveness of your marketing campaigns, with variables such as open rate, click rate, pay-per-click advertising for emails and social media promotions to optimize future strategies
- Gathering customer feedback to improve products and services as well as the customer experience
Being able to extrapolate trends in data gathered and determining what type of products in your niche are in high demand, it allows you to double down on it and maximize its potential.
Remember that when it comes to growing your business using e-commerce, it becomes especially prevalent to constantly adapt and optimize, given the ever-changing tastes and preferences of customers. Leverage such factors to the best of your abilities, and you can expect to see results relatively quicker than expected.