TLDR:
- Easier to foster authentic engagement
- Able to garner a relevant audience for your products and service
- Full degree of control over your business’s brand image and message without any baggage of the predecessor
- Far easier to build trustworthiness and reputation
- It is a long-term investment: if you do it right, the benefits you reap will be substantial
Explaining the endless benefits to reap from building organically
A lot of people see purchasing a social media account with an already established decent volume of followers and consistent engagement as a means of expediting the process for business growth, but as we explain in this article, it is not exactly the case, for here is why you should not give in to that temptation.
1. Authentic Engagement
If you build your account from the ground up, it tends to foster more authentic engagement. By taking this route, you’ll undergo the process of gradually building a community of individuals genuinely interested in your business, something that you miss out on by purchasing an account.
2. Audience Relevance
You’ll have the luxury of garnering a relevant audience for your products and services. In contrast, purchasing an account may result in a vast percentage of followers who have no real interest in your offerings, leading to poor engagement and conversion rates, essentially no better than starting with no followers.
3. Control and Brand Consistency
You have complete control over your business’s brand image and message by building organically, for you’ll have the ability to craft content that perfectly aligns with what is relevant to your business. Though you can also do that with a purchased account, you’d also be inheriting the content and tone that may not necessarily be relevant to your business, and in turn to most of the followers of that account.
4. Trust and Credibility
Accounts built from scratch find it easy to build trustworthiness and reputation. Followers are more inclined to trust accounts built through genuine engagement and content, those who really did “start from Day 1.” Purchased accounts are often meant with skepticism, perceived to be shady and malicious.
5. Long-term Sustainability
Building your social media account is a long-term investment that as they say, you reap the benefits in dividends if done right. In spite of generally taking a longer duration to see substantial growth, it is much more sustainable due to the relationships you would’ve been able to foster with customers and those a part of your target demographic.
A purchased account can be compared to the infamous GameStop short squeeze: you may have a very quick boost if you’re lucky enough, but once there’s a sudden surge in demand, it ends up being short-lived and not leading to long-term success.
Though it is certainly understandable to want to expedite any part of the process you can, think about it like this: if you have money to spend on purchasing a account, why not spend that money to instead outsource building your social media account organically?