TLDR:
- Personalized Health and Wellness Coaching
- Customized Financial Planning
- Personal Branding and Content Strategy
- Specialized Legal Service
- Customized Travel Experience
The slippery slope in certain niches that people are willing to fall down in
As Alex Hormozi says, a “category-of-one” is defined as helping a unique avatar solve a specific problem in a unique way that reverses their biggest objection.” You're also no longer constrained by the pricing. The idea is to niche down as much as possible so its easier for you to make a compelling argument that you can solve this specific person’s problem better than a generic solution; a commoditized solution.
But how can you go about niching down as much as possible in a manner that still holds relevance? To give you an idea, we’ll be going over 5 category-of-one services that people are willing to pay a premium for.
1. Personalized Health and Wellness Coaching
The health and wellness industry has always been big and vast, but ever since the advent of the COVID19 pandemic, many people have begun seeking personalized guidance tailored to their unique needs and goals.
Offering a category-of-one health and wellness coaching simply involves creating individualized plans that address specific health concerns, preferences, objectives, and any fears the person may have.
2. Customized Financial Planning
Many individuals with a notable portfolio often seek the advice of a financial advisor. At the category-of-one level, it involves outlining plans that take into account their financial goals, risk tolerance, and unique circumstances.
The more personalized and guarantee of success you can provide with financial planning, the higher the premium can be, and justified at that.
3. Personal Branding and Content Strategy
With how digitized the world continues to become, individuals and businesses are constantly seeking ways to stand out from the online crowd.
You can help clients define their personal brand to connect with their target niche and demographic in a way that no generic solution can, outlining plans for the initiatives to take to reach specified goals within a certain time period.
4. Specialized Legal Service
There is a growing demand for specialized legal assistance, such as services for immigration law of certain nationalities, patent law for unique industries, or niche areas of family law.
If you have the capability of providing expertise in a very specific legal domain, you can fetch a premium that’s even higher than normal for a lawyer.
5. Customized Travel Experiences
Many travelers are now continuing to seek unique and customized experiences on vacation. As a category-of-one travel agent, you’d create travel packages tailored to individual preferences, interests, and budgets.
It would also be useful to build relationships with local guides and resources to further leverage your capability of providing customized travel packages at even higher premiums.
6. Related Links
Unleash the Power of ChatGPT for your Personal Brand
But these are just 5 of the endless category-of-one services that people are willing to pay for. Just remember that if it exists, there’s a market for it that helps a unique avatar solve a specific problem in a unique way that reverses their biggest objection. Even if that unique avatar is just one person, it can be worth as many as 100 people.