Getting your hands dirty in industries people are reluctant to
When you come across the success of a certain business model frequently on social media, you’re meant to believe that there are riches there yet to be excavated. And regardless of the validity of such claims, people are willing to take a spin behind the wheel expecting to become millionaires in their sleep. But what about the business ideas that aren’t necessarily talked about as often? And ones that people are reluctant to learn in spite of the wealth of opportunities present?
We’ll tell you 5 of those ideas in this article.
1. Digital Marketing and Social Media Management
The demand for digital marketing and social media management continues to skyrocket as the way businesses interact with companies is increasingly digitized. However, small and local businesses in particular aren’t effective in this regard. You can create and curate content, manage social media accounts, optimize platforms for better discoverability on search engines, and run online advertising campaigns.
You can establish a strong presence by taking online courses, attending webinars, and staying updated with industry trends.
2. E-commerce Store Setup and Management
The e-commerce industry is another one that continues to boom, but many people are quick to be averse to it due to logistics, particularly those unfamiliar with the process.
You can help provide e-commerce store setup and management services on platforms like Shopify and WooCommerce by helping design websites, add products, configuring payment gateways and optimizing for international currency conversions.
You can leverage the self-study course Shopify Academy and online tutorials on WooCommerce to help acclimatize yourself with building e-commerce stores on these respective platforms.
3. App and Software Development
Although it is a very high-demand industry, having to learn programming languages like Python, Java, and C++ makes people look the other way. And for those interested in bridging the gap or already have coding experience, it is the perfect opportunity.
You can create custom software, mobile apps or web applications tailor-fit for individuals and businesses who need such assistance.
On top of that, there are endless high-quality free resources you can find online to learn programming, like Khan Academy, free courses on Coursera, and YouTube channels such as freeCodeCamp.org.
4. Content Creation and Copywriting
Content and Copywriting are crucial aspects of digital marketing, but for people whose writing and creativity aren’t their forte, it’s not their cup of tea.
You can offer services such as blogging, email marketing campaigns, social media, and copywriting to businesses.
If you want to become an expert at it, immerse yourself in the world. Consume such content in as many forms as possible and practice it in just as many forms.
5. Search Engine Optimization (SEO)
For businesses who want to improve their online visibility to better reach their target audience, they typically invest in SEO. But the technicalities that make SEO make it quite daunting (and we can tell you from firsthand experience).
You can offer SEO services that’d help businesses better rank in keyword search, on-page, and off-page optimization, and create backlinks if applicable.
Excellent resources to learn the ins and outs of SEO include the Income School, HubSpot Marketing, and H-EDUCATE.
At the end of the day, most people don’t want to get their hands dirty in any industry, let alone the industries they’re uninterested in, unless they’re told something along the lines that “it’d be the best decision you ever make in your life.” But if you’re willing to get your hands dirty in industries people tell you it’s not even worth speaking on, then the results would eventually pay in dividends, and you’ll have the last laugh.